Music GOAT Talent Search (Pty) Limited started the Music G.O.A.T Talent Search South Africa competition to not only give upcoming artists a platform to showcase their talent, but also to do entertainment business workshops and courses to understand fields that include, sound engineering, song writing, legal aspects of business that include but not limited to contracts and many more. The purpose of the competition is to assist talented acts with the potential for commercial growth and to break through into the entertainment industry. Mostly the competition will teach artists not only to sign and wait for other individuals or companies to market or grow their brands, but for musicians to understand that they are custodians of their brands so its paramount for them to grow, market and respect their brands.

The competition aims to create artists with a purpose. Contestants must perform various challenges during the run of the competition. From doing charity drives and raising funds for various needy organisations, to running their own events and marketing drives, contestants who have never been subjected to the entertainment industry on a big scale, are judged on their abilities to drive their own brands. They receive support throughout the competition period by numerous successful, established artists in the industry.

Music G.O.A.T Talent Search SA is not a reality show, it’s a competition where we work with and mould new and up-and-coming talent for a career in the entertainment industry, we are not just raising musicians who will just be mic enthusiasts and fame seekers but we aiming to change the way music industry is presented in general. We looking to raise new artists who will not just be hired to perform in local and international big events but who will wholistically understand that music its business and they need to have a business approach mentality. We have incredible established businesspeople and artists to assist our candidates in becoming the best artist you can be. A season of hard work, marketing drives, SMS campaigns, live performance events, charity campaigns, performances and eliminations and masterclasses will assist you in making it in a saturated industry.